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CURRENT

THE OPT-OUT

It turns out, if you remove all friction, you don’t get freedom. You get float. A strange purgatory where anything can arrive at your door, appear on your screen, or…
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THE INEVITABILITY TRAP

Go all in or fall behind. Adopt or be replaced. Integrate or become irrelevant. That framing isn’t neutral. It’s a pressure campaign. It turns a set of product choices into…
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