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Consumer Behavior

THE COURAGE PREMIUM

Perfection has lost its signaling power. For most of modern consumer culture, polish carried information. If something looked beautifully made, sounded carefully written or felt painstakingly designed, you could reasonably…
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THE OPT-OUT

It turns out, if you remove all friction, you don’t get freedom. You get float. A strange purgatory where anything can arrive at your door, appear on your screen, or…
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